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Promotion of agricultural products and foodstuffs with specific quality characteristics

The aim of the funding measure is to contribute to the promotion of sales by supporting communication projects and thus to strengthen economic activity in the agricultural sector in Lower Saxony and to increase its added value. In particular, the aim is to bring consumers closer to quality-related characteristics of agricultural products and their production methods, thereby taking account of changing consumer awareness of the demand for agricultural and quality products.

Process flow

Funding is granted upon application. There is no entitlement to funding. The decisive factors are, on the one hand, the fulfilment of the eligibility requirements and, on the other hand, the quality of the project applied for. In the further procedure, interim and usage certificates must be submitted. An on-the-spot check may be carried out as part of the audit. On-site appointments by additional testing authorities may be added.

Who should I contact?

The Marketinggesellschaft der Niedersächsischen Land- und Ernährungswirtschaft e.V. is responsible for accepting the application.


  • Project must be in the public interest and demonstrate that it contributes to improving the sale of agricultural and quality products
  • requested projects must be implemented in the state of Lower Saxony, the inclusion of neighbouring parts of other federal states or member states is permitted

The following may be eligible beneficiaries:

  • Associations of producers recognised as producer organisations and associations of producer organisations under agricultural market structural legislation
  • groups of at least five producers and their associations producing quality products as referred to in Article 16(1)(a)(i) and (ii) of Regulation (EU) No 1305/2013, provided that they do not fulfil the conditions for recognition under agricultural market structural legislation.
  • Other groupings with at least ten members meeting the criteria set out in the Annex to the Directive.
  • Undertakings involved in the processing and marketing of agricultural products established or established in Lower Saxony which have contractually agreed on a cooperation project with a merger in accordance with the above indents or with at least three individual producers.
  • Trade associations of Lower Saxony's economy or their institutions, insofar as projects under points 2.1.1 to 2.1.4 of the Directive or of a cross-sectoral nature are concerned.

Which documents are required?

  • completed application form
  • other documents mentioned in the application

What are the fees?

There are fees for a possible revocation / reclaim notice.

What deadlines do I have to pay attention to?

An application is possible at any time.

Legal basis

Applications / forms

Application forms and other documents are available on request from the responsible office.

What else should I know?

The competent body also advises on application procedures.

Technically approved by

Lower Saxony Ministry of Food, Agriculture and Consumer Protection

Professionally released on



The text was automatically translated based on the German content.

competent Bodies

Marketinggesellschaft der niedersächsischen Land- und Ernährungswirtschaft e. V.
Address: Johannssenstraße 10, 30159 Hannover
Telephone: +49 511 34879-0
Fax: +49 511 34879-79

Data protection information

Landkreis Emsland
Address: Ordeniederung 1 , 49716 Meppen
Postal address: Post Office Box 15 62 , 49705 Meppen
Telephone: 05931 44-0
Fax: 05931 44-3621
Transport Connection:
Station Haltestelle Kreishaus
Bus: 993

Building Access
elevator available, wheelchair-accessible
bank account:
recipients: Landkreis Emsland
bank: Emsländische Volksbank
IBAN: DE26266600600120050000
recipients: Landkreis Emsland
bank: Sparkasse Emsland
IBAN: DE39266500010000001339
recipients: Landkreis Emsland
bank: Postbank Hannover
IBAN: DE36250100300012132306


Marc-André Burgdorf
responsible for:
Bernd Otten (Datenschutzbeauftragter)
Telephone: 05931 44-1605
Fax: 05931 44-391605
responsible for:

Landesbeauftragte für den Datenschutz Niedersachsen
Address: Prinzenstraße 5, 30159 Hannover
Telephone: +49 511 12045-00
Fax: +49 511 12045-99

Source: Serviceportal Niedersachsen (Portalverbund des Bundes und der Länder)